“Richardson explores practical ways small business owners can maintain healthy profits while still having a positive—or at least not a negative—effect on planet Earth. A common theme is sustainability, which is defined as the ability to repeat common sense strategies with predictable results. The author opines that most small business owners want to do their part to make the world a better place, but struggle with profitability vs. sustainability. The author offers information and tools, revealing that smart sustainability advantages can give small business owners a competitive advantage in the marketplace.”